Social Media Marketing
This module equips learners with the necessary knowledge and skill to recognize social media marketing opportunities, to plan, execute and optimize marketing campaigns on social media platforms and run effective advertisements campaigns on Facebook and Instagram using Facebook Ads while monitoring Social Media Marketing performance ROI metrics.
Learning Objectives
- Assess the potential of social media marketing and select the right Social Media Marketing channels in accordance with organisational policies and direction.
- Analyse in-depth customer personas and use it to develop a Social Media Marketing Campaign.
- Monitor and analyse outcome of social media marketing using performance ROI metrics.
Class Schedule 2021
In-class (Weekdays)
3 Days, 9AM-6PM
Run 1
Day 1: Monday, 16 Aug
Day 2: Tuesday, 17 Aug
Day 3: Wednesday, 18 Aug
Run 2
Day 1: Monday, 16 aug
Day 2: Thursday, 19 Aug
Day 3: Friday, 20 Aug
Run 3
Day 1: Tuesday, 17 Aug
Day 2: Wednesday, 18 Aug
Day 3: Saturday, 21 Aug
Run 4
Day 1: Monday, 30 Aug
Day 2: Tuesday, 31 Aug
Day 3: Wednesday, 1 Sep
Run 5
Day 1: Tuesday, 7 Sep
Day 2: Wednesday, 8 Sep
Day 3: Thursday, 9 Sep
Run 6
Day 1: Tuesday, 28 Sep
Day 2: Wednesday, 29 Sep
Day 3: Thursday, 30 Sep
Run 7
Day 1: Tuesday, 19 Oct
Day 2: Wednesday, 20 Oct
Day 3: Thursday, 21 Oct
Run 8
Day 1: Wednesday, 10 Nov
Day 2: Thursday, 11 Nov
Day 3: Friday, 12 Nov
Run 9
Day 1: Wednesday, 1 Dec
Day 2: Thursday, 2 Dec
Day 3: Friday, 3 Dec
Run 10
Day 1: Wednesday, 22 Dec
Day 2: Thursday, 23 Dec
Day 3: Friday, 24 Dec
Weekends
3 Saturdays, 9AM-6PM
Day 1: Saturday, 4 Dec
Day 2: Saturday, 11 Dec
Day 3: Saturday, 18 Dec
Online (Zoom)
3 Days, 9AM-6PM
Day 1: Monday, 2 Aug
Day 2: Tuesday, 3 Aug
Day 3: Wednesday, 4 Aug